How Much Is Eliud Kipchoge Actually Worth?

May 2024 ยท 2 minute read

During Eliud Kipchoge's remarkable sub-two hour marathon, he wore his Nike Air Zoom Alphafly NEXT% shoes, as the runner has a sponsorship deal with the famed shoe company. These shoes have been a point of mild controversy for Kipchoge as some have argued that the technology gives runners an unfair advantage with a "4% boost in running economy," per CNN

The Olympic gold medalist has been unfazed by the critique and believes the advancement in shoe technology is a natural progression that should be embraced. "We live in the 21st century and we need to accept change," the Kenyan told the press in 2020, per CNN. "Secondly, development goes hand-in-hand with technology. The shoe is good. We are doing a press conference virtually, is that not technology?" Kipchoge argued.

In addition to his partnership with Nike, Kipchoge and his team have a sponsorship with NN Group, a financial services company. The sponsorships sweeten the pot, but the majority of Kipchoge's earnings have come from running, and he's has amassed a net worth of $3 million, per Players Bio. Wealth and fame have not changed the man who grew up collecting milk to make ends meet. "I don't have extra money to actually make my mind go haywire," Kipchoge told BBC in 2020. "I am a human being and I stay as a human being. Money stays away. I'm not working with money; money is in the bank. I want to live a simple life."

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